DIGITAL SOLUTIONS
Bangchak CRM
Objective:
To collect data from CRM campaign.
Approach:
Set up digital commerce ecosystem to make hybrid journey to maximize customer loyalty.
Focused channel: LINE
Pros:
• 2 ways communication with users
• Can target the right audience and active in-app advertisement
• Works well in B2B and B2C environments and collecting a lot of information
MEGA Bangna
Objective:
To promote Maga Bang Na to tourist in China, Indonesia, Vietnam, Japan and Korea to visit before heading to airport
Approach:
Roll out The series of of campaigns to Chinese tourist through target popular local media i.e. Weibo, Tencent, Naver and Rakuten
Results:
• Gained 67% of Chinese tourist to the property via shutter bus from the airport
• 80% International visitors gained
• Tenants sale goes up 60% because of the international visitors