WEBSITE CREATION
Nestle (Corporate Website)
Objective: To create website creditability and sustainability.
Approach: Researched potential SEO keywords
Results:
• Gained 80% more traffic to the website using sustainability content.
Nescafe Holistic Search
Objective: To capture consumers who already recognize and consider the brand.
Approach: Forecasted and redesigned website journey based on target audiences’ behavior. Gathered 1st party data to utilize for journey forecasting. Optimized website interface.
Results:
• Traffic and click numbers increased 65%.
• CTR% increased gradually month by month (average 5%)
Maggi
Objective:
• Drive quality traffic to website to capture on product consideration and purchase
• Drive quality traffic to website to support mom as a best cooking partner in cooking recipe terms
Approach: Capture visibility & traffic through Most Popular Dishes search terms by organic & paid keywords.
Results:
• 69% increased in Organic search, and 32% increase in Paid search.
• SEO BPI score over 80 in every month, while SEM BPI score improved to 81.
• % CTR increased from 4.21% to 14.05%