WEBSITE CREATION


Nestle (Corporate Website)

Objective: To create website creditability and sustainability.

Approach: Researched potential SEO keywords

Results:

• Gained 80% more traffic to the website using sustainability content.


Nescafe Holistic Search

Objective: To capture consumers who already recognize and consider the brand.

Approach: Forecasted and redesigned website journey based on target audiences’ behavior. Gathered 1st party data to utilize for journey forecasting. Optimized website interface.

Results:

• Traffic and click numbers increased 65%.
• CTR% increased gradually month by month (average 5%)


Maggi

Objective:

• Drive quality traffic to website to capture on product consideration and purchase
• Drive quality traffic to website to support mom as a best cooking partner in cooking recipe terms

Approach: Capture visibility & traffic through Most Popular Dishes search terms by organic & paid keywords.

Results:

• 69% increased in Organic search, and 32% increase in Paid search.
• SEO BPI score over 80 in every month, while SEM BPI score improved to 81.
• % CTR increased from 4.21% to 14.05%


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SEO OPTIMIZATION